
We are a dedicated community of individuals who are passionate about what we do and how we do it.
For us, work is a wonderful place to be. We enjoy each other’s company. We share aligned values and appreciate working in a respectful, positive, and rewarding environment. We have a tremendous amount of loyalty and long-term commitment to the Namasté Solar family. We take our work seriously.
We continuously strive to create strong, harmonious teams while promoting individual autonomy and responsibility. Namasté Solar promotes leadership at every level, from the way we make decisions to how we contribute to our communities. This means that an installer on the roof and our CEO share in both leadership and accountability.
We enjoy working toward the betterment of our world. We build strong relationships with our customers, suppliers, and community partners – from the first phone call through to installation and beyond. Because we love what we do, we provide a level of customer service, personal attention, and quality that is unique in today’s world.
Our Mission
We work in Colorado to propagate the responsible use of solar energy, pioneer conscientious business practices, and create holistic wealth for our community.
What are Conscientious Business Practices?
Conscientious (definition): Principled; guided by or in accordance with the dictates of conscience, or by the inner sense of what is right and wrong.
Our definition of conscientious business practices:
- Prioritize “doing the right thing” above all else
- Contribute to social justice and positive social change
- Contribute to a healthier natural environment.
What is Holistic Wealth?
Holistic (definition): Emphasizing the importance of the whole and the interdependence of its parts.
Our definition of holistic wealth:
- Benefits all stakeholders equitably – customers, employees, investors, communities, and the environment – as opposed to inequitably benefiting some stakeholder(s) at the expense of other(s)
- Recognizes the interdependence of all stakeholders
Our Core Values
a better place than we found it
and overall customer experience
engage with our community
and fun company culture
and fulfilling lives

Namasté Solar has taken an uncommon approach to business.
We choose co-ownership over hierarchy, democratic decision-making over centralized leadership, sustainable growth over aggressive expansion, and collaboration over competition. The path we have traveled has been an extraordinary experiment, drawing on intellectual, philosophical, and political models that inspire us, while crafting something uniquely our own.
We value openness, equality, and total honesty in the workplace. We share our values with our community in the way we relate to our customers and partners. We support like-minded organizations through solar grants and sponsorships. Our customers become our friends, which opens up a new level of communication and commitment. Our unique business model has brought innovative results. We are recognized for going above and beyond what’s expected.

Our story began in the summer of 2004...
...as Blake Jones returned home after working in solar for three years in Nepal, planning to start his own solar company. Seeking partners in this venture, Blake met with Wes Kennedy and Ray Tuomey and found they shared a common vision for an innovative business model. After many deep discussions – toward the end of 2004, as Colorado’s historic Amendment 37 passed – Blake, Ray, and Wes finalized their vision for company ownership structure, governance, growth objectives, and core values. After choosing a company name that was meaningful to them, Namasté Solar was officially incorporated on February 2, 2005.

Chosen by our three founders, Blake Jones, Ray Tuomey, and Wes Kennedy, the Sanskrit word Namasté has important meaning. Used as a traditional Sanskrit greeting of respect for millennia, the word recognizes the interdependence of all living things. Our founders chose this word to represent our company values and for its unique ability to differentiate us from other companies.
It’s more important than ever to be aware of the interconnectedness between people and the environment. The health of the planet depends on this global awareness and in finding affordable solutions to the current energy crisis. Namasté Solar knows that bringing renewable resources into homes and businesses now will make a direct, positive impact for future generations.
As the leading solar electric provider in Colorado, we are committed to the very values that inspired us from the start: integrity, respect, honesty, and honoring commitments.
We walk our talk. You’ll notice right away that we do things differently.

FOH™ Frank, Open,
and Honest Communications
We strive to interact with our colleagues, our vendors, and all others, in a way that upholds being Frank, Open, & Honest (FOH™). FOH™ is a commitment to confront potentially uncomfortable topics in a healthy manner and be receptive to constructive criticism from others. FOH™ represents a concept (verb, noun, adjective, etc.) that we all believe is critical to maintaining a healthy, collegial, and productive workplace.
While we believe that FOH is the healthiest way to communicate with others, it requires certain key elements in order to work:
- We must trust one another that our intentions are good and are not meant to cause harm.
- We must be committed to making things work, to sticking through the tough and uncomfortable times, to helping ourselves and one another grow, and to resolving any potential conflicts – even if it takes 10 days instead of 10 minutes.
- We must be responsible and timely. You have the responsibility to be FOH and resolve issues as they arise. The purpose of FOH is to address issues before they intensify.
- We must be tactful, respectful, and considerate when communicating with each other. Being frank and candid does not mean being inconsiderate of the feelings, sensitivities, emotional states of others. A balance between tactfulness and timeliness must be found.
- FOH communication implies both active and passive roles. In the active role, one needs to have the courage to be frank and honest when “sending” a communication. In the passive role, one needs to be truly open to “receiving” a communication that may be new and different idea, an unexpected request to address an uncomfortable issue, or some constructive criticism that may be painful or difficult to hear.
Co-Ownership
At Namasté Solar, we take pride in being a 100% employee-owned company.
We utilize the following Pillars of Co-Ownership to guide us in all activities related to co-owning and managing our company successfully.

- We integrate long-term thinking into all we do
- We measure profit & success holistically
- We take ownership in advancing a culture of safety
- We practice FOH (frank, open, and honest) communication
- We hold ourselves accountable
- We lead and follow by example
- We cultivate an environment of innovation and mutual respect for all





