Our mission is to propagate the responsible use of solar energy, pioneer conscientious business practices, and create holistic wealth for ourselves and our community.
Boulder Branch Grand Opening 2009
What are Conscientious Business Practices?
Conscientious (definition): Principled; guided by or in accordance with the dictates of conscience, or by the inner sense of what is right and wrong.
Our definition of conscientious business practices:
- Prioritize “doing the right thing” above all else
- Contribute to social justice and positive social change
- Contribute to a healthier natural environment.
What is Holistic Wealth?
Holistic (definition): Emphasizing the importance of the whole and the interdependence of its parts.
Our definition of holistic wealth:
- Benefits all stakeholders equitably – customers, employees, investors, communities, and the environment – as opposed to inequitably benefiting some stakeholder(s) at the expense of other(s)
- Recognizes the interdependence of all stakeholders
Our Core Values
Care of the Earth
Leave the environment
a better place than we found it
a better place than we found it
Care of our Customers
Provide the best products, service,
and overall customer experience
and overall customer experience
Care of our Community
Be a good neighbor and actively
engage with our community
engage with our community
Care of our Company
Cultivate a collaborative, equitable,
and fun company culture
and fun company culture
Care of Ourselves
Strive to live balanced, healthy,
and fulfilling lives
and fulfilling lives